LEGO reveals new machine to put your “selfie” in a personalised LEGO kit.

The largest LEGO Store in the world has just launched a new feature for their guests: a photo booth style Mosaic Maker that allows customers to have their face turned into a LEGO mosaic within minutes.

In todays’ agenda, more and more companies use new technology and innovations to come up with creative ideas for their customers. LEGO is trying to convert them into unique experiences as they launch the ‘Mosaic Maker’.

So how does it work?

As you enter the booth (made out of bricks as well), the Mosaic Maker snaps a couple of headshots then renders it on the LEGO bricks that are printed on the kit. In under ten minutes you can get the LEGO set ready with your unique instructions and all of the bricks that you need to build the mosaic with. Then, it will take around three hours to have fun and put your picture together with LEGO bricks.

Lego has been working on this new version since the beginning of the year, with a lot of testing and development.  Lego’s Head of Global Retail Innovation, Martin Urrutia declared, ‘We know that today, for our fans, personalisation is very important.’ And what can be better than creating your own set and having your ‘selfie’ included?

So, if you want to create your face with LEGO bricks, head on down to Leicester Square and try it out!

-@roxana_raileanu