James Blunt takes self-deprecating to a hilarious new level in advert for new album launch.

The chairs are placed in a circle as one by one the members of the group introduce themselves. Name and age. Each looking more embarrassed than the last, shame covering every inch of their faces as they struggle to speak up. This is no ordinary support group. Such is the stigma that so strongly binds them; they are all James Blunt fans. But do not fear for he is here for you.

In an advert for an album release unlike any other, James Blunt has fully taken on the mantle of the greatest “guilty pleasure” artist and shows how aware he is of how his music is perceived by many.

Yet, ever endearingly instead of shying away, he is embracing his infamy and using it as a marketing technique. Moreover with the video receiving over 33 thousand views since its appearance on Monday it is safe to say that it is working.

This is not the first time that James Blunt has gleefully poked fun at himself. As anyone who follows James on Twitter knows, he has had his fair share of hateful messages. Yet he seems to take immense pleasure in wittily crafting responses designed to draw further attention to himself and his supposed failings or alternatively turn it back around on the instigator with often crude but nevertheless tummy tickling results. In a world full of internet trolls he is a mighty troll slayer.

And I’d willingly hold your hair back. RT @feebee02: @mmmhotbreakfast If a man quoted a James Blunt song for me I think I’d vomit!

— James Blunt (@JamesBlunt) May 9, 2014

Dad? Is that you!? @spenno44: @BBCRadio2 please please please please stop playing James blunt please …thank you

— James Blunt (@JamesBlunt) January 24, 2014

Therefore if you too have been affected by James Blunt’s music his new album titled The Afterlove is available for Pre-order now. Perhaps with this new incarnation public opinion can be swayed and James Blunt fans will no longer have to meet in darkened rooms. After all if it is possible for Justin Bieber for change his music’s perception then surely it is possible for anyone.

-@gfpvincent91