Launching Just Eat’s tasty new campaign with entertainment icon Snoop Dogg.

Just Eat engaged us to provide some PR firepower ahead of the premiere of their new ‘Did Somebody Say Just Eat’ spot, featuring entertainment icon Snoop Dogg.

Snoop and his posse revamped the infamous ‘Did Somebody Say Just Eat’ jingle (an ad that has somewhat divided public opinion in the past!) creating a classic music-style video featuring a number of outrageous scenes and accompanied by his own Doggy-style rhymes about his takeaway favourites.

We briefed media in advance of transmission placing exclusive imagery, behind-the-scenes footage and teaser clips 24 hours before the TV premiere, providing press with an exclusive sneak peek to the tasty new hip-hop track!

The result?

154+ pieces of media coverage, with 148 video inclusions, including coverage in Daily Star, Metro, Daily Record, Metro Online