Busking Boris.

LONDON, UK: Mayor of London Boris Johnson visits London Bridge Station  to launch a competition to find the capital’s most talented buskers. The photo-op launched a campaign to increase musical education and opportunities for young Londoners.

To enter the competition musicians have to upload a video clip of themselves performing on the ‘Rhythm of London’ YouTube group www.youtube.com/group/SOTUauditions2010 and complete an online registration form at www.london.gov.uk by 6 April 2010.

Judges will then select 100 people to be filmed performing at busking slots across the capital on April 24th and ask the public to vote for their favourite busker. The top ten will then perform live later this year at a ‘busk off’ for the final prize.

(Source: London SE1)

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]