Timotei launches multichannel campaign and new podcast series.

Hair care brand Timotei has launched a new multi-channel campaign to promote the brand’s new podcast series.

‘A Gentle Start: The Showercast’ features celebrity guests Laura Whitmore, Amber Gill, Martine McCutcheon, Chessie King, and Ashley James.

Each episode sees the guests, for the first time ever, give an open and intimate account of their life stories.

From navigating motherhood, to dealing with negativity online and managing their own high expectations, the new podcast series dives into each guest’s daily struggles and how they’ve learnt to adapt and embrace gentle living into their routines.

The podcast series is being launched via social, PR and a paid partnership with Spotify, and was devised by creative comms agency, Taylor Herring, with production executed by St Mark’s Studios.

Laura Whitmore stars in a striking photo shoot, blending seamlessly into a wildflower meadow and a luxury bathroom. 

Painted by world-renowned artist Carolyn Roper, the eight-hour setup features Laura camouflaged among Timothy grass, rosemary, and jasmine, and later reclining in a roll-top bath.  

The shoot was created by haircare brand Timotei to highlight the importance of gentle living and to launch its podcast series, ‘A Gentle Start: The Showercast’, which features Laura in the first episode.  

The former Love Island presenter candidly speaks about regaining control of her life after a high-profile media career, overcoming challenges, and speaking up in the workplace.  

The podcast series, designed to be enjoyed during the duration of a 10-minute shower, follows new research by Timotei that reveals 86% of people across the UK have explored practicing ‘gentle living’ – the trend to manage modern pressures that involves being kind, calm, and soft. 

The study of 2,000 adults shows among the top areas for embracing this way of thinking are in nature (58%) and when taking a bath or shower (43%).  

While 52% have tried gentle living to reduce their levels of stress and 43% to simplify their lifestyle.  

In fact, 94% went on to say they have felt the need to slow down due to the fast pace of life. And this has been driven by too much technology (58 per cent) and work commitments (40 per cent). 

Laura Whitmore, TV personality and star of A Gentle Start: The Showercast, said:
“In my busy life, it’s essential to embrace gentle living and take time for self-care. Whether it’s a calming bath, a hair mask, or a peaceful walk with my dog, these simple acts help me reset. I loved sharing my morning routine on the podcast and discussing personal challenges, like learning to speak up at work.” 

Cleo Hector, Marketing Manager from Timotei said: “Our research shows many British adults struggle with the fast pace of modern life and need time for self-care. Getting outside with nature and slowing down can make a difference. We are being more conscious with our choices in life. What we consume, and how we do it. Whether it’s becoming more sustainable or tuning into our podcast A Gentle Start: The Showercast, embracing gentle living helps you reset. Even small moments, like a peaceful shower, can recharge and restore balance in daily life.”  

Timotei’s ‘A Gentle Start: The Showercast’ can be streamed on Spotify, Apple Music and other leading podcast platforms.  

Timotei’s gentle formula and natural origin ingredients allows you to wash your hair every day. The range of hair care products can be purchased from Morrisons, Waitrose and ASDA supermarkets across the UK.