Private Eye appoint Taylor Herring.

Following a competitive pitch Private Eye have hired Taylor Herring PR to promote the brand, as it enters its 50^th year.

The notorious satirical magazine will mark five decades in publishing with a series of events and special book releases in the latter half of 2011.

Taylor Herring will be promoting ‘Private Eye – the First 50 Years’ a lavishly-illustrated A-Z book of the magazine, the 2011 Private Eye annual and building towards the release of the 1300th issue of the legendary magazine.

The anniversary celebrations will also include a major exhibition of artwork, artifacts and legal documents at London’s Victoria & Albert Museum.

Agency managing partner James Herring and account director Emma Wright will be working with editor Ian Hislop and his publishing team on a number of new brand extensions in digital media.

Ian Hislop said; “I do not want anyone to think this is all just a huge celebration of ourselves.  The 50^th year is a chance to look back and take a dispassionate view of how marvellous we are.”

Private Eye is the UK’s No.1 best-selling news and current affairs magazine. It offers a unique blend of humour, social and political observations and investigative journalism. Published fortnightly, the magazine has a readership in excess of  696,000  (NRS Dec 10).

Taylor Herring have expertise in publishing and comedy. The company has promoted and worked some the biggest comedy names and brands including The Inbetweeners, The Simpsons, Viz magazine, comedy channel Dave and The Comedy Store.

The agency has handled promotion of the Channel Four Book Club, since it first launched five years ago as well as delivering best-selling success for the likes of Piers Morgan and Robbie Williams.