easyJet Holidays: Life Admin Concierge Service.

The Brief: A campaign that drives consideration for easyJet holidays during their key January sales period

The Idea: Uncover how many Brits are spending their precious annual leave days on tedious Life Admin, and then offer a bespoke PA service to free up more of their time for holidays

Execution: We commissioned research that uncovered Brits are spending an average of 4 annual leave days a year on Life Admin, including paying bills household repairs and scheduling appointments. To help, we created a new Life Admin Concierge, a limited-edition offer launched during the Big Orange Sale, providing an exclusive PA service to easyJet holidays customers.

Results: Over 350 pieces of coverage, including 6 nationals, 10 broadcast and over 330 regionals. Highlights include the This Morning, the I, the Mirror and BBC regional radio stations