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January 23, 2012

Stunt Of The Day, drinks brand publicity stunts| Written By James

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Tropicana fruit juices launched their ‘brighter mornings’ campaign today with a public art installation in Trafalgar Square.

A giant sun was designed and built by the artists’ collective Greyworld.

Fact fans: The internal light source produces 4-million lumens of light, the equivalent of 60,000 light bulbs. There’s also a rather lovely video here.

via: Daily Telegraph and others

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