Creative Brand Communications

Article

July 12, 2013

Ant Rally.

Ants become protesters in this campaign for the WWF. In a five day live event at Cologne Zoo, thousands of leaf-cutter ants carried tiny “banners” made from leaves, each featuring a message about saving the rainforest.

Promoted by teaser videos, the campaign successfully went viral and made national headlines.

ant1

ant2

by BBDO

 

Latest Articles