Creative Brand Communications

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March 1, 2014

Love this clever Underground ad from Sweden.

A clever outdoor ad from Sweden uses a bit of technology to push the limits of an old ad display format.

This fun digital subway ad for hair-care brand Apotek was rigged up to activate when trains entered the station—and then showed a woman’s hair blowing all around, as though windswept by the train, reports Ad Week.

 

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