Impactful PR for FMCG brands
Award-winning work in FMCG PR, influencer and NPD launches
Work
Taylor Herring is an award-winning public relations agency renowned for expertise in crafting innovative product launch strategies tailored to the fast-moving FMCG industry.
From creative press office to engaging social media content, product gifting, launch events and influencer activations – our team are here to help you create and effective new product launch strategy that is tailored to your needs.
Got a brief for Us? Get in touch.
Mars Celebrations x Bounty Christmas
We’ve helped Mars win the battle for Britain’s favourite Christmas selection tub year after year. The Bounty bar is a chocolate that divides the nation, so we stoked the fires of our love-hate relationship.
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Year 1 – Launched a Bounty Return Scheme with a heart-rending festive ad about a Lonely Bounty
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Year 2 – Celebrated the haters by taking Bounty out of (select) tubs to rile up the debate – and Piers Morgan!
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Year 3 – Rewarded Bounty lovers with a solid gold Bounty and settled the debate at the Oxford Union
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Resulting in 19% increase in sales of Celebrations and over 7,500 pieces of coverage across the period.
more about it here
McVitie’s x National Dunking Championships
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As part of the brand’s commitment to celebrate the sociability of the British biscuit, we turned biscuit dunking into an adrenaline sport with the inaugural McVitie’s National Dunking Championship.
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Our mission? To transform the time-honoured but typically solo pastime of biscuit dunking into a sport, aiming to bring people together in a competitive showcase of skill and biscuit know how.
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Over 110 pieces of coverage with an earned reach 140M+
Subway x Aitch
Rapper Aitch surprised fans with a secret lunchtime performance of his new single ‘Party Round My Place’ in his local Manchester Subway.
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The brand collaboration saw the Manchester Piccadilly store rebranded for the day, as Subway became ‘SubwAITCH.’
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The star’s favourite custom Sub got listed on the in-store menu so fans could order their Italian B.M.T.® exactly the way the rapper does.
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An Aitch content series was recorded at the event for release on Subway’s TikTok, YouTube and Instagram.
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4.3M social reach with a 1.2M engagements + 74 pieces of editorial coverage
Influencer Gifting and NPD
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We’ve helped Pladis launch over 25 product innovations and new releases for McVitie’s, delivering widespread consumer coverage and social traction
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Recently we activated a gifting programme and handled consumer press office launch for the ground-breaking Jaffa Cakes cola bottle flavour.
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We launched the White Chocolate Digestives with bespoke celebrity gift packs with tactical media, celebrity, and influencer sampling to support the consumer and trade news announcement – 114 pieces of coverage and 48 influencers & celebs gifted / 87% share of voice in the snacking conversation during the campaign.
Impulse x 90s Rewind
Impulse wanted to celebrate two of their iconic 90s fragrances returning to shelves Impulse O2 and Air are a blast from the past; an iconic fragrance for teenagers who grew up in the Brit Pop era..
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To celebrate the return, we enlisted teen of the nineties and The Saturdays’ star Frankie Bridge to recreate the most iconic looks and styles of the period, as voted by the British public.
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Our studio shoot delivered stunning pictures that were sold into press alongside our research. We took the campaign to social timelines with a host of influencer gifting, at-home recreations and a social competition.
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Results: 137 pieces of coverage, including 18 Nationals, with a total reach of over 230m, across PR and socials.
Britvic x Plenish Shots
Our campaign for drinks brand Plenish promotes their vitamin-rich shot range
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Our research revealed that kids are smarter than most adults when it comes to vitamin knowledge
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So, we recruited some incredible 10-year-olds and unleashed them on Portbello Road market to educate grown ups
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The fully integrated campaign played out own earned, owned and paid channels – yielding 127 pieces of coverage including 19 broadcast hits, delivering a reach of over 215M
HM King Charles III sculpted from chocolate
A life-size bust of HM King Charles III made entirely of chocolate was revealed ahead of the Coronation.
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The sculpture was crafted by an expert team of chocolatiers and model makers, who studied hours of footage of the King to capture his likeness.
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The piece was specially commissioned by confectionery brand Celebrations®, which is launching a Limited-Edition ‘Coronation’ tub to mark the momentous national event.
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585 pieces of coverage including 38 Nationals and the front page of the Daily Mail print edition
Greggs x Valentine’s Day
Through a sustained programme of brand fame we’ve helped Greggs top the leaderboard of consumer’s favourite food-on-the-go brands.
On Valentine’s Day we opened the doors for couples to enjoy a romantic, candlelit dinner in its shops for the very first time. Selected shops were transformed into restaurants designed for romance, complete with mood lighting and music, roses, candelabras and white linen tablecloths.
More Greggs work here
Blissfuls x Biscuit Butler Service
To promote indulgent new, Blissfuls biscuits we launched a ‘Biscuit Butler’ in partnership with Uber Eats to offer a unique biscuit home delivery service.
Results: 87 pieces of coverage and 15M reach