Building brand love for Greggs
Award-winning work for a national treasure
Work
We’ve been working for Britain’s leading food-on-the-go retailer since 2016 – building brand fame and brand love, highlighting new products and delivering sales spikes throughout the seasons.
Our ongoing PR work for Greggs has affirmed the food-on-the-go retailer as one of Britain’s most loved brands.
We have helped Greggs buck the trend of the high street and top the leaderboard of consumer’s favourite food-on-the-go brands.
In 2019 our work won the Drum Marketing Awards coveted Grand Prix and Greggs went on to win Marketing Week’s Brand Of The Year.
Greggs Concierge Card Service
We helped Greggs launch their new VIP card – making Stormzy its first member.
The Concierge service offers holders special pastry privileges encouraging them to ‘Live life like it’s golden’ with the option to order whatever they wants, whenever they wants.
No amount of Steak Bakes or Vegan Sausage Rolls can buy you membership to this private club – it’s strictly by invite-only.
More about it here
Valentine’s at Greggs
We helped Greggs opened its doors for couples to enjoy a romantic, candlelit dinner in its shops for the very first time.
Selected shops were transformed into restaurants designed for romance, complete with mood lighting and music, roses, candelabras and white linen tablecloths.
Over 11.9 Million video views and 350 pieces of coverage landing everywhere from ITV to the Sun.
Gregory and Gregory
To launch their new Summer menu we surprised unsuspecting gourmets by serving up lunch under the guise of an artisan delicatessen at a top London food festival.
Over 3 million views and 100+ high value media articles helped drive a 137% sales uplift in featured products.
The Greggs Diet
Greggs required a bold campaign to build awareness of their expanding Balanced Choice range.
We started with a question: ‘What would happen if you just ate at Greggs for 30 days?’
The answer inspired the ‘Minimise Me’ diet plan – a deliciously simple campaign that drove fame, an 8.6% increase in sales and was praised by the industry as being ‘an outstanding initiative.’
The Gift Of Greggs
In the run up to Christmas we delivered an instore gift wrap service and bespoke range of Greggs branded stocking fillers.
The campaign drove footfall, sales and brand love.
Sausage Roll Sidecar
The world’s first Sausage Roll Sidecar was unveiled by self-confessed Greggs fan Joe Swash, as it hit the road in London to celebrate Greggs now being available for delivery on online food delivery service, Just Eat.
Greggs Advent Calendar
We created an advent calendar to raise awareness of the Christmas menu.
The removable doors doubled up as vouchers that could be exchanged for Greggs treats in store each day, including their Christmas toastie, mince pies and the much-loved Festive Bake.
Ministry Of Greggs
University of Birmingham student and Greggs superfan Nikki Gardner asked the store on Facebook if they would host a ‘welcome back to uni’ party.
The 21-year-old wrote: ‘Any chance of having a party in your shop to get all my friends back together since coming back to uni? We LOVE Greggs.’
We agreed to her random request, and the Ministry of Greggs was born.