My Body Rights
Amnesty International engaged Taylor Herring to devise an international PR toolkit to launch their global ‘body rights’ campaign.
Taylor Herring were briefed to create a consumer facing campaign that would raise awareness of the initiative and the key issues amongst a younger, digitally savvy worldwide audience.
We devised a campaign which would bring some of the key ‘body rights’ to life in a way which would engage a younger audience and stimulate discussion around the key campaign issues.
Our core creative centred around illustrating some of the campaign’s key ‘body rights’ by working with an artist and using the human body as a canvas for a series of unique artworks.
Taylor Herring devised the key creative for the launch and built a global PR and marketing tool kit which included picture, print and video assets which would be rolled out across Amnesty’s key international territories. We also handled all the UK media relations around the launch.