Hipsters demand artisanal food for dogs.

‘Food trucks pack out Stockholm’s hipster island Södermalm during the summer, where the neighbourhood’s bearded and vintage clad residents are invited to get a taste of global street foods while they enjoy the city’s long awaited sunshine.’ – – reports The Local.

But the latest vehicle to arrive in the city is a small shiny brown van, serving up dishes for the capital’s dogs.

via The Local

‘The canine concept was dreamed up by Magnus Rosengren, a dog lover who believes that pets in health-conscious Sweden aren’t being offered the same variety of ecological and vitamin-packed foods as their discerning owners.’

“For many years we have fed our canine friends food from the major dog food producers without questioning the contents,” he said.

The flagship flavour ‘Swedish ox’ has a higher fat content and includes oxblood, while a second product labelled ‘light’ offers a less dense experience aimed at smaller animals. Each portion is gently cooked at 50C for 48 hours, before being air-dried and placed in stylish boxes.