Creative Brand Communications

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May 14, 2010

Car PR: Lake Garda by Bouncy Castle.

Stunt Of The Day: Three men paddled across Lake Garda in a bouncy castle as part of a documentary allowing people to do their dream trips as part of carmaker Honda’s Live Every Litre Project. They completed the five mile trip in two hours, doing a mixture of paddling and letting the wind carry them. (Source Metro).

Car PR stunt

Here’s the clip on You Tube

Awesomely mad.

 

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