Article
February 25, 2010
Lily Scoops Award For Twitter Stunt.
Keeping tabs on the art of product promotion with this occasional ’stunt of the day’ blog ….
LONDON, Thursday 25th February 2010; Lily Allen was given the Giving It Back fan award at last night’s NME Awards for her Twitter treasure hunt last year. Lily used the social networking site to leave clues for fans to where she had hidden free tickets to her shows throughout her tour.