Creative Brand Communications

Article

February 8, 2012

.

http://www.youtube.com/watch?v=LkP9zKchKE8

Nivea (sun lotion) and Brazilian agency Click Isobar hired artist Simon Fernandez, to create an outdoor ad with a difference.

This billboard is made ​​up of about 1 million tiny beads that only reveal the hidden artwork when the board is hit by sunshine.

Via: Branding

 

Latest Articles