Article
February 8, 2012
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http://www.youtube.com/watch?v=LkP9zKchKE8
Nivea (sun lotion) and Brazilian agency Click Isobar hired artist Simon Fernandez, to create an outdoor ad with a difference.
This billboard is made up of about 1 million tiny beads that only reveal the hidden artwork when the board is hit by sunshine.
Via: Branding