Sainsbury’s hire Taylor Herring.

Following a competitive pitch Taylor Herring has joined Sainsbury’s roster of PR agencies.

We have a new brief to promote the tenth year of the supermarket’s involvement with Comic Relief, the agency will be raising awareness of the partnership and promoting exclusive merchandise.

Speaking to PR Week Mark Rigby, director of comms for Sainsbury’s, said: ‘We continue to invest in our business across all categories. The appointment of this roster of agencies is an important element of our commitment to ensure our customers understand the value and quality of our offering, as well as the values that make us differing as a retailer.’

Taylor Herring’s work in the consumer brand sector includes TKMaxx, Cadbury’s, Del Monte and Tyrrells crisps.