Unveiling Sainsbury’s TU swimwear collection.

LONDON, Monday 23rd May 2011: A group of stunning models unveiled Sainsbury’s new TU swimwear collection and turned commuters’ heads when they strutted across Westminster Bridge.

Taylor Herring were briefed to showcase the range ahead of a new advertising campaign which premieres on TV this month.

As part of the supermarket’s expansion of its clothing offer, the multi-million pound womenswear campaign, featuring beachwear and dresses, is the biggest ever for TU and is supported by print and online advertising.

PR coverage include Daily Mail, Daily Mirror, Metro, Evening Standard and Daily Record and numerous online outlets.