Taylor Herring Hired For New Batman Release.

LONDON. Thursday 9th July, 2009: Eidos Interactive Ltd. has appointed entertainment specialist Taylor Herring PR to launch two major new games releases, Batman: Arkham Asylum and Mini Ninjas, following separate competitive pitches. Both campaigns will incorporate an offline and online element targeting the lifestyle and mainstream press.

The campaign for Batman: Arkham Asylum, licensed by Warner Bros. Interactive Entertainment in the UK, will include working with legendary talent including Emmy-Award winning Batman writer Paul Dini, who has penned an original storyline for the game. Taylor Herring will build hype around the stunning next-generation visuals, classic villains and sneak preview trailers.

The dark, third-person, action-packed game developed by Rocksteady Studios allows the player to assume the role of Batman as he delivers The Joker to Gotham City’s notorious institution Arkham Asylum. There, the imprisoned supervillains have set a trap to capture Batman and an immersive cinematic gaming experience unfolds. Visit www.batmanarkhamasylum.com for more information on the game.

September sees the launch of an exciting new game, Mini Ninjas, developed by IO Interactive, most famous for the multi-million selling Hitman franchise. This family-oriented action game is filled with small ninjas and great challenges and will take players from the snow-covered peaks of Ski Hill to the lush greens of Bamboo Forest. Mini Ninjas promises depth and adventure for the seasoned players as well as the softer audiences and has already garnered tons of praise for its unique visual style and gameplay. Visit www.minininjas.com for more on the game.

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