Taylor Herring To Launch Big Earth.

The production team behind TV travel shows Long Way Down and By Any Means has hired Taylor Herring to launch an adventure travel website.

Taylor Herring won a competitive pitch to handle an online campaign for the new site Big Earth, and work with key sponsors Nokia, Nikon and BMW.

The site, which will launch in early summer, offers visitors expert advice on all aspects of planning trips including tips on travel photography, vehicle selection and preparation and deciding routes.

The community area of the site will also allow people to share their experiences with other visitors.

Managing partner Adrian Lee and head of online Matt Park will report directly to Big Earth’s Russ Malkin.

(source: PR Week)