Taylor Herring win EuroMillions.

Camelot, operator of The National Lottery, has engaged Taylor Herring to help develop a seasonal PR campaign to support EuroMillions in the lead up to Christmas.

The Agency was appointed following a competitive pitch process and has been briefed to help amplify awareness around ‘Millionaires Month’, which guarantees to make 50 millionaires, all here in the UK, between 25 November and Christmas.

Taylor Herring, led by Managing Partner Peter Mountstevens, will be working with Camelot’s in-house publicity team to design and execute a multi-tiered campaign, encompassing both news creation and celebrity endorsement.

The campaign will roll out from the end of November and continue through the Christmas period with the key objective of driving awareness of the special EuroMillions Millionaire Raffle draws on 25 November and 23 December.

Jenny Dowden, Head of Publicity at Camelot said: ‘Taylor Herring’s energy and creativity make them a perfect fit for the EuroMillions brand and we’re looking forward to working with the team on this exciting campaign.’

The win for Taylor Herring’s new consumer division follows a series of campaigns in 2011 for high profile clients including Sainsbury’s, Cadburys and Sony PlayStation.