Tesco-owned blinkbox appoints Taylor Herring to add creative firepower.

Tesco-owned movie and TV streaming service blinkbox has appointed Taylor Herring to add creative firepower to trade and consumer communications.

The award-winning agency will work with blinkbox to develop communications and content that cuts across PR, on-site editorial, social and CRM functions.

“All of these areas are concerned with telling stories – either about blinkbox, or about the world in which we exist as a service, and so should work hard to complement one another,” said blinkbox Group Head of PR Ben Ayers.

“We will work with Taylor Herring and other partner agencies to develop newsworthy and creative communications for various channels that have value and that people want to share.”

blinkbox has been responding to topical events as part of their ‘blinkbox to the rescue’ mission.

The service has taken out ads poking fun at Roberto Di Matteo, sponsored the UK Snow Map and with Taylor Herring set up ‘The Gosline’, a helpline for Ryan Gosling fans distraught at news that he is to take a break from acting.

blinkbox CEO Michael Comish recently made headlines with an open letter to Ted Sarandos following incorrect claims that the subscription service was to be the exclusive online home of movie The Hunger Games.

Taylor Herring will work closely with blinkbox’s in house editorial, social and PR staff and partner agencies Karmarama (creative) and Arena (planning and buying).

blinkbox is the only service in the UK that that can boast such a huge choice of the latest movies and TV releases without being locked into a subscription.

Taylor Herring has considerable experience in film and television, having worked with the likes of Warner Bros., 20^th Century Fox and Film Four. High profile television projects handled by the firm have included Doctor Who, The Inbetweeners and The Apprentice.

The service will be joined later in the year by blinkboxmusic and blinkboxbooks, to be led by former Sainsbury’s and Facebook executives.

Taylor Herring have pulled together a prolific roster of internet creatives for their new formed social media content division. The agency  struck a content creation deal with The Poke collective , who shot to fame last year with the Nick Clegg ‘I’m Sorry’ video.

The Poke are working on a number of projects alongside the Notting Hill based agency – following a successful Twitter campaign for Taylor Herring client Cadburys. Taylor Herring’s client list also includes Paddy Power, Diageo and Red Bull.