Creative Brand Communications

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February 5, 2012

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The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles.

A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car.

The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons.

For more information and behind-the-scenes footage, see http://www.LetsDoThis.com andhttp://www.okgo.net.

[JH]

 

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