UK films take on Hollywood at The National Movie Awards.

In what has been an amazing year for British cinema, home-grown films take on the might of Hollywood at a night of tension and red carpet glamour where all the winners are chosen by film fans in a huge nationwide poll.

The L’Oréal Paris National Movie Awards  is only 4 years old but past attendees already include Tom Cruise, Meryl Streep, Gwyneth Paltrow, Jamie Foxx and Nicole Kidman to Orlando Bloom, Emma Watson, Aaron Johnson, Daniel Radcliffe and Dame Helen Mirren.

The Oscar-laden King’s Speech will be hoping to add more trophies to its already bulging mantle-piece as it takes on 127 Hours, the dance-of-death drama Black Swan, Jeff Bridges’ True Grit and Facebook story The Social Network at the major award show to be held in London on May 11^th, and screening live on ITV1.

Celebrating cinema’s biggest successes the glamour filled event features seven exciting categories.

Animated family favourite Gnomeo & Juliet, which boasted an all-star British cast that included Emily Blunt and James McAvoy, and featured music from Elton John, is up against Disney’s Princess hit Tangled in the Animation category.

Classic literary tales turned big screen blockbusters are honoured in the Fantasy category, with Harry Potter and the Deathly Hallows: Part 1, The Chronicles of Narnia: The Voyage of the Dawn Treader and Gulliver’s Travels all up for nomination.

With the UK movie scene buoyed up by record box office takings, the awards will also recognise the new generation of British acting talent going global in The One To Watch category…

The new Spider-man Andrew Garfield (who starred in The Social Network) will be up against the new Superman Henry Cavill (Stardust); newcomer Rosie Huntington-Whiteley about to debut in one of cinema’s biggest movie franchises Transformers: Dark of the Moon is also in the running.  Harry Potter and Twilight star Jamie Campbell Bower and Chalet Girl’s Ed Westwick and Felicity Jones are also amongst the nominees.

The Performance of the Year category sees all of movie land’s heavyweight stars in contention –  Harry Potter stalwarts Daniel Radcliffe, Emma Watson and Rupert Grint are head-to-head with Oscar winner Colin Firth and rom com queen Jennifer Aniston (for Just Go With It).

The distinctive feature of the National Movie Awards is that all the winners are chosen by the public so it puts film fans right at the centre of the action. It’s all down to them who triumphs on the night.

HOW TO VOTE
Walk in to your local cinema and pick up a form for details or vote free online at www.nationalmovieawards.com where you can see all the terms and conditions. Votes must be in by 23:59 ON 18th APRIL.  Media partners include Yahoo Movies.  The ceremony is to be broadcast in peaktime on ITV1.

For further information, contact Taylor Herring PR