Watch Paint Dry With Ronseal.

Ronseal have never been one to shy away from re-appropriating an old saying; ‘It does exactly what it says on the tin’ being a staple of theirs for many years. The no nonsense approach has done them well; not glamorising DIY cracks a few smiles and probably brings in a few more punters.

Well that approach has continued, with Ronseal this time taking on prime time advertising and, in their own words, “the ultimate TV critics.”

Shown in the Gogglebox advert break this slow paced, oddly therapeutic, advert is brave, bold and risky – the perfect fit, say Ronseal, for Channel 4 who were extremely supportive in the production of the advert.

Millions of eyes on the advert over Bank Holiday, great pickup on social media means that this hilarious video has done very well.