Friendly advice: Stop reading trends reports.

Some friendly advice….

*switching to CAPSLOCK*

STOP READING TREND REPORTS

Successful brands don’t follow the crowd and neither should you.

(unless you’re in a protest march)

Imagine if we all followed trend reports, what a world that’d be…

‘Every brand to launch augmented reality experience’

‘CBD-infused everything’

“Baby Yoda unanimously voted President of the United States”

Okay, perhaps it wouldn’t all be bad, but the point remains.

STOP READING TREND REPORTS.

If you’ve read something in a trends report it’s probably already in its moment OR everyone else is gonna being doing it and you could end up boarding a cheese submarine.

So start 2020 as you mean to go on.

Do something different, stand out from the crowd, break the rules, surprise, challenge, entertain or better still stand up for something that makes a real difference to people’s lives.

In the meantime Happy Christmas and have a lovely New Year.

And for the love of all that is holy STOP READING TREND REPORTS.

Love TH x