Yorkshire Tea have recruited some familiar faces to ensure they do their jobs “proper”.

Championing home grown celebrities of varying ilk, Yorkshire Tea have teamed up with Lucky Generals to release three short adverts starring TV veteran Michael Parkinson, Olympic triathletes the Brownlee Brothers and the Kaiser Chiefs.

Each appear in a variety of tongue in cheek scenarios demonstrating the brand’s “unwavering passion and uncompromising dedication” to doing things “proper”, which if you can overlook the charmingly Yorkshire grammar without making your eyes twitch; is guaranteed to bring a smile to your face on a Monday afternoon.

The videos centre around the chosen Yorkshire bred celebrities having been employed in various roles within the company.

The rather downbeat rock-band Kaiser Chiefs do not seem too happy with their new role having to endlessly supply live on-hold music at the brand’s headquarters.

However the always endearing Brownlee brothers, clad in lycra, seem to still possess the same comradery witnessed at the World Triathlon Series as they swap various modes of transport as “tea couriers” to make sure they get their package for the company delivered on time.

Finally the man and legend that is Michael Parkinson shows off the recruitment skills he has picked up from a lifetime in broadcasting as he eloquently narrates a job interview of a young man wishing to join him in the ranks at Yorkshire Tea.

Andy Brown, Managing Director at Yorkshire Tea said of the recent appointment : “Michael’s experience is unparalleled and as with everything we do as a company we want to ensure our hiring process is done proper. As soon as we received his application, we knew he’d be a fantastic fit for the role – given our Royal Warrant it’s only right that we add a knight to the ranks.”

-@gfpvincent91